When it comes to food, you can’t just rely on people’s hunger to sell your product. How to win in this fierce market?
So just imagine how much competition you have if you’re in the business of selling cookies.
There are so many big brands selling cookies, with a wide range of flavors to boot. Add to that the continuously growing number of homemade cookies, and you might as well just be selling oxygen. It’s a huge market with a lot of players trying to score a goal all at the same time. The key to success? Effective branding.
When you think about your brand, you have to make sure it’s something that would stick to the minds of people. What name stands out? What colors would they appreciate? Would they be able to remember your logo easily?
Even more important than all this is the packaging. Especially if you’re considered as a new player in the field, or are considering repackaging a product that’s now outdated and forgotten, it’s your packaging / cookie biscuit box that would make people stop and decide to get your product off the shelf instead of the other brands around it.
What are the key components to effective packaging? It has to be attractive, something that would grab attention right away. It has to be unique, something that represents the brand well. It has to be easy to open, and easy to store. Then create the best printing here.